How to Get More Sales using Supercharged Writing

What’s the worst sin ever committed in the marketing world? 

Being boooooooooooring. That destroys any marketing results, kills any sales, and makes sure your stuff never sees the light of day. 

Imagine a dude going through life on 25% brainpower, basically on the verge of becoming a zombie. He’s guaranteed to become a loyal customer and buy from you for a thousand years. 

But if he sees something more boring than his IKEA bag… He’s off chasing the next thing.

That’s why we’re going to fix that today, by obliterating “boring” writing that slips through the cracks, and you'll easily get more sales.

Spotting Boring B.S. to BOOST Your Sales

The legends call it… The Grandma Test. 

It’s one of the most powerful tools in marketing, making sure your stuff cuts through the clutter like a chainsaw. 

How does it work? Follow this procedure:

Read something out loud, and ask yourself “Would my grandma know what I’m talking about?”

Take a look at some Boring B.S. in conversations. 

“There is a slight possibility that we may need to consider implementing some changes to our current strategy.”

Or

"It would be greatly appreciated if you could provide your professional, and comprehensive feedback on this written article.."

Or

“Hello, this is a cold call. I'm sure you’re a busy man so I’ll keep this short. Can I get 30 seconds of your time so I can sell you my new product?”

Say it to your grandma and watch her eyes glaze over faster than the kid in math class. Ain’t nobody got time fo’ dat.

People despise it, and hate it with passion when somebody’s trying to look smarter than they really are. Speaking in old English, Shakespeare riddles, or WAFFLING nonsense to look more “professional”. 

You’re supposed to cut through all the clutter and noise, so let’s fix those dreadful sentences.

Shock Your Prospects with ACTIVE Language

“There is a slight possibility that we may need to consider implementing some changes to our current strategy.”

Boring wet spaghetti of a sentence. 

Here’s the active version: “We need to change our strategy”.

See how it’s simple, and gets to the point?

"It would be greatly appreciated if you could provide your professional, and comprehensive feedback on this written article.." 

Bravvv let’s fix this. “Please review this article”. 

It’s so simple! To the point. Concise. Compendious. 

“Hello, this is a cold call. I'm sure you’re a busy man so I’ll keep this short. Can I get 30 seconds of your time so I can sell you my new product?”

You know what? Obliterate it to the ground, and crush it to dust. Does nothing for absolutely nobody. 

The Doomsday of Unsalted Writing

Writing should be fun, should be exciting and flavorful. But…

⠀

…Buuuuuuuuuuuuuuuuuuutt…

Let’s stop using passive language. Let’s stop being too careful, so timid, using frail language.

Write like you’re breaking down doors, kicking down trees, storming the barricades.

So take charge of your language, write like you speak - with passion and determination. Do this and see your sales results skyrocket. 

Talk soon,

Chayawee Mala

P.S. Want to know how we could supercharge your content so you can keep your prospects glued to your stuff?

Get in touch with my agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.

Sounds good? Then fill out this form: Free Marketing Analysis