Do This to Get MORE CLICKS from Your Ads

There’s a little known saying in the business world, and it’s so powerful that it can change how potential customers respond to you.

Instead of me just blurting it out and it not make any sense, let me show you how it works with a super famous example: 

“Sell Me This Pen”... and I’ll show you exactly that. 

It’s a bit funny, but the absolute worst way of doing that is trying to actually SELL the pen, and talk about its features. 

Why? 

Because of this… 

Yes it’s that important.

They don’t care about the pen…

People Care About Themselves

Everyone cares about themselves (including your potential customers).

So the secret is to view things in the perspective of caring about someone and how they can benefit. 

So how do you actually sell it? 

This is simple, not complicated, it’s not the most extreme echelons of marketing intelligence or cosmically genius, you say: 

“Well do you need a pen? Tell me more about the kind of pen that fits you”.

This works because it puts their needs first. 

Infinitely better than trying to say “wElL tHe pEn iS bLuE aNd iT’s hIgH qUaLiTy”. 

All comes down to a simple saying my mentor taught me a long long time ago before dinosaurs roamed the earth: 

WIIFM: What’s In It For Me

This boils down almost every marketing and sales material and makes it more effective. 

When you understand this concept, your ads will get more clicks, videos will get more views, people will want to call more, etc. 

If we want customers to say yes to us, we have to view it from the perspective of “How can they benefit?” 

How can they genuinely benefit from whatever I’m giving to them?

Be more benefit and customer focused, instead of focusing on ourselves. 

The key is to put their needs first. Answers the question of “What’s In It For Me?” for your prospective customer. 

The absolute, utmost worst way of doing that? I’ve seen it in almost. Every. Single. Business. 

Putting the brand name or logo as big as possible on the website.

I know it’s tempting - I’ve made the same mistake myself, I was glad my mentor corrected me saying: “It looks absolutely horrendous.” 

Or having a vague generic website front page saying ‘Innovation, evolution, empowering”. I know it sounds cool, and I definitely did this loads of times, and it didn’t help. 

This doesn’t tell potential customers how they can benefit! Talking about ourselves and our message, and our vision and our mission - it didn’t appeal to most people like I thought it would. 

That’s why when you’re creating any message, any ad, any marketing or sales material… always ask yourself if the massage answers:

“What’s In It For Me” 

Any message will have more impact, get you more clients, more sales, and more turnover. 

Quick Summary:

• Always put yourself in the shoes of your ideal customers.

• Your message should answer “WIIFM”.

• View things from the perspective of “how can what I offer benefit my potential customer”

Talk soon,

Chayawee Mala

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