Flying Car Salesman Dealership Ad

Yes this is real, got 23 million views on Instagram. Here's the full ad: Link

Context: This is an Instagram post to generate leads, getting people to call or email the dealership for luxury car deals.

Improvements

Audience Targeting: An Instagram post reaches everyone, so it's not targeting the most ideal clients for their dealership. It's like getting into a train station and yelling DIOR! To advertise the fragrance.

An easy way to get the right people to see the message is to run Meta ads campaign, targeting specific type of people that are most likely to convert. Example of refined targeting:

Males, aged 25-55, living within a 25 km radius of Yorkdale. Interests in luxury cars, car shopping, and high-end lifestyle.

Marketing Strategy: The easiest way to improve any marketing material, is to make it clear. That's it. So here's my revised copy:

Want to Own Premium Luxury Cars for the Best Prices?

You’ll find exclusive offers when you walk into the dealership. From an extra $2,000 on your trade it, or zero interest financing for up to 5 years! And that's not mentioning the car deals we have at the dealership.

Come down for a test drive, so you can see the hot deals for yourself, and find your perfect luxury car. 

If you’re interested, send us a text at [number] so you can schedule the test drive and find the best deals for you.*

== The reason for the test drive is so the salesman can sell the car at the dealership. It doesn't have to be too complicated, just needs the right message for the right people.