Why 90% of Business Fails (And How to Fix It)

Once upon a time, in a galaxy far… far away, the Spanish businessmen came up with a quote so true it still stands to this day. 

“It is the part of a wise man to keep himself today for tomorrow, and not venture all his eggs in one basket.”

It’s about relying on one single thing, one investment, or even taking one huge risk - doesn't usually end well for anyone that did that. 

Putting all your eggs in one basket is like going ALL IN every poker match, unless you’re James Bond or some fortune teller genie, that doesn’t end well. 

But here’s the exciting part - I’ve seen so many business owners do it without even realizing it, causing them both time, and money.

Here’s how it happens, so you can prevent it from destroying your business. 

The Easiest Downfall of Every Business

If you own a business, anything that could go wrong will go wrong. 

The golden goose could stop laying eggs, the top employee could work for a competitor, or your marketing strategy could stop working and there’s really no way to get clients.

And a lot of those scenarios usually have to do with depending on a single source of something. Like relying on a single employee to make ends meet, or relying on one supplier, one advertising platform, etc. 

Then out of nowhere… BAM! Something breaks down harder than a Toyota after 300,000 miles, and you could potentially go out of business. 

We’re here to prevent that. 

How to Make Your Business Hard to Kill

Here’s how to prevent a catastrophically, earth shattering collapse in your business. 

Once you do this, you’ll always have more opportunities and reduce your risks. Be it in the business world, the investing world, or whatever world you’re from. It’s one of the easiest ways to become ultra bullet-proof (well not literally). 

You have to diversify. 

Let’s say if you’re relying on one platform to get clients, that’s not a good idea. 

Try new things like:

Digital marketing.

Social media ads.

Google ads.

Cold email campaigns.

Offline marketing.

Physical mail.

SEO for websites.

Youtube videos.

Host workshops and webinars.

Referral programs.

The key is to be EVERYWHERE.

If you have a superstar worker, cross-train your employees to make sure not one single person can make or break your business. 

In advertising, it’s the same thing. If you’re only using Facebook, dive into Google, Youtube, LinkedIn, or even pigeons who know, whatever floats your boat.  

The key is to be so prepared for risks that even if something bad happens, you'll still be unstoppable. That’s why you should diversity, to have more opportunities, so you can be bulletproof in the business world. 

Talk soon,

Chayawee Mala

P.S. Curious about how we could get you more clients and more sales? Get in touch with my agency today!

I'll personally review your marketing, come up with a strategy for you, and we can go over it together on a call.

No cost, no paperwork. 

If it makes sense to work together, that’s great! If not, that’s completely fine, no hard feelings and no annoying sales tactics. 

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