A Simple Method to 10x Your Customers
- Chayawee Mala
- Jul 14, 2024
- 3 min read
Updated: Jul 20, 2024
If you’re running ads now, or if you’re looking to grow your business, I’ll show you a simple way to potentially 10x your customers.
Don’t get me wrong, if you’re getting great returns on your ads, business is growing, that’s great, that's perfect.
But what if I told you… The majority of ads only appeal to 10% of your potential customers? If not less.
Let’s say you’re advertising, only 10% of your audience are ready to buy at any given moment- they’re hot leads! And the other 90% will buy somewhere in the future, just not right now.
They could end up at your competitor later, maybe they’re thinking about it, or it’s a super big decision for them. Maybe they found oil in their backyard, became a billionaire, and forgot about your product - who knows.
But the point is: 90% aren’t ready to buy now when we’re advertising to them.
That’s like a massive sham right? We’re only selling to 1 of 10 people! That’s not good. But that’s the reality of what most ads actually do.
The Cold Hard Truth about Advertising
Some people say ads are supposed to sell. Or to increase brand awareness, win awards, brand recognition, top of mind awareness. Bla Bla Bla…
But the truth is… that doesn’t matter if we’re ONLY reaching 10% of your potential customers.
Even if an ad was horrendous, aggressively mediocre, and lamer than a wet cardboard box, it would still perform dramatically better if it targets…
90% of your target customers.
And that’s exactly what this article is about: How to sell to 90% of your audience.
Once you do that, getting clients and more sales would be so much easier. The possibilities are endless!
So what’s the secret to reaching 90% of your audience?
Here’s How to Attract Future Buyers Today (It’s Like Time Travel)
Instead of trying to sell to your audience right out of the gate, you give them something valuable, something they actually want.
And you do this completely for free. Without any extended warranty, insurance, or any contracts.
Just create something your audience actually wants. Something that might be useful to them.
If they’re interested, they’ll give you their contact information, and you can send them your valuable content.
And your audience would actually thank you for it. Because it’s not a salesman twisting their arm, it’s something they’re actively looking for, and you’re the one to provide it for them.
Let’s say you’re a dog trainer. You can advertise and sell your dog training services, which is great.
You can also advertise a free guide tailored specifically for your audience. Something like:
“3 Easy Ways to Make Your Puppies Listen to You” Or
“How to Effortlessly Train Your Dog New Tricks”
So if you have an email of a lead, you can market to them basically forever. Maybe until T-Rexes start roaming Earth again, but you have endless marketing potential.
And when that magical moment comes, the stars and solar systems and the moon phases align,
They want to buy.
You’re the person that they like and trust. These people know you, they’ve been listening in, reading from you for however long in their customer journey. They know you on a personal level.
And the best part? It works for any business. Whether you're selling dog training services, luxury real estate, or you’re a chiropractor, you can use this to grow your business.
Regards,
Chayawee Mala
P.S. If you’re interested in getting this done for you, get in touch with us here. We will be happy to take a look at your marketing.
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