3 Steps to Attract Clients That Want to Buy From You

In every business, every industry, there’s always people that are jumping up and down, wallet in hand, ready to throw you a big fat pile of cash.

We’ll show you exactly how to reach these people for your business.

If you look at Pareto's Principle of the 80/20 rule, most businesses get 80% of their revenue from 20% of their clients. 

Makes sense to talk to the 20% that are worth 80%.

So how do we reach these people? 

This article shows you the exact steps to reach buying customers for your business. With 3 steps that are simple, easy to follow, and works for any industry. Let’s get straight into it. 

The #1 Mistake Most Businesses Make

Imagine you have to sell the best product in the world… The Flux Capacitor.

Basically could teleport anywhere, travel back in time, and into the future.

The thing could stop world hunger, miraculously turn politicians into good moral people that wouldn’t sell their grandma if it made them a dollar.

You get the picture. 

So you gather the greatest minds in the advertising world, Ogilvy, Eugene Schwartz, Gary Halbert, to create an ad with a message so powerful the moon landing pales in comparison.

The only catch? You have to sell it to a group of ancient Amish farmers who don’t believe in electricity.

These people don’t care about ending world hunger or time travel. They’re probably trying to reinvent the wheel... or doing whatever Amish farmers do.

That’s what I see many businesses do, trying to sell to people that can never buy, will never buy, and don't want to buy. 

So here’s how to sell to perfect customers that want to spend money with you.

It all comes down to 3 simple questions you need to answer, then you’ll be able to laser-target those hungry crowds.

1: What do I want to sell?

It’s simple. You need to understand what you sell so you can reach people that want it the most. 

If you sell x, how does it solve a problem? What does the product do? How does it help a person? 

Think beyond the product and look at the bigger picture.

If you’re a coffee shop that sells espressos made of rare beans, selling the product is saying “Rare premium Ethiopian beans can create the smoothest, most delicious espresso for you.”

But if you find out how it solves a problem, how it helps a person, what the product does, it makes sense to say “Are you tired? Get a boost of energy with our delicious espressos.” 

Find out how your product solves a problem, and understand its benefits from head to toe. 

2: Who would need what you sell?

If you’re selling something, good idea to talk to people that want to buy. So who would need it?

Let’s say you’re a chiropractor, who would need what you sell? You solve back pain, neck pain, and that type of stuff right? Your perfect customer is likely someone that needs that problem solved.

Could be a college athlete after practice, could be a 65 year old woman with a frozen shoulder.

You have to find out who needs what you sell.

Can do a brainstorming session, look at reviews / testimonials, ask an AI “I sell x, give me a list of who would need this,” etc. 

I came across so many ads by chiropractors saying they want to “make their community a better place,” or “striving to improve health and wellness.” But they’re not talking to the people that need their service. 

“Does your back hurt? Frozen shoulder? We can fix it.” It talks directly to the person that needs it most. 

When you find out who needs what you sell and talk directly to that person, your marketing becomes 10x more powerful.

3: How do I reach these people?

The easiest way of getting in front of these people is to put yourself in their shoes.

Let’s go back to the chiropractic example. What would you do if your back was killing you?

You'd probably:

1. Google "How do I stop my back from hurting".

2. When that doesn’t work, Google “Stretches to stop my back from hurting”.

3. Finally, search for “Best chiropractors near me”.

Bingo. Now you know exactly where to show up.

You can try to rank in the local search results for the 1st step, writing a blog about “5 Simple Methods to Solve Back Pain.” People in your area can read it, they’ll know you are, and if they’re interested in your service they’ll get in touch. 

If they don’t use Google? You can try Meta ads to reach these people. “Does your back hurt? We can fix it” targeting people in the local area. 

If they search for chiropractors, you could run Google Ads ranking for the keywords like “Best chiropractors near me” or “Chiropractors in [city]”. If they want their problem solved, you’ll be in the top results that they see.

The process is working backwards, putting yourself in their shoes so you can find out how to reach them.

Be aware of how money’s flowing around you. Seeing problems that aren’t solved, and positioning yourself as the solution.

Do this right, and you won’t have to worry about finding customers again.

Talk soon, 

Chayawee Mala

P.S. Curious about what we could do for you? Fill out this form to get in touch with our agency.

If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation. 

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.